Case Studies
Travel
- TUI Travel
- Portland Holidays
- Thomson Holidays
- Crystal Holidays
Sports & Entertainment
- Comic Relief
- Avril's 2008 Best Damn Tour
- Kaiser Chiefs
Automotive
- Brian Jessel BMW
- Ford
- Rolls Royce
Retail
- Marks & Spencer
- Xerox
Financial
- Blackhawk Network
- JP Morgan Invest
Education
- University of Surrey
Kaiser Chiefs
Explore
The English indie rock band, Kaiser Chiefs wanted to provide personalized communication to each of their fans for a two-day music festival at Elland Road Football stadium in Leeds, UK.
Inspire
Contac designed a Concert Guide website (PURL) and personalized Ticket Booklet for every Kaiser Chiefs ticket holder. Through the PURL, concert goers were privy to a personal video message from the band, ticket and seating information and an opportunity to purchase merchandise prior to the concert. To complement the PURL each ticket holder also received their own customized Ticket Booklet that contained, among other things, their own commemorative ticket.
Execute
The impact of communicating on a personal level with their fans was invaluable to the Kaiser Chiefs and created a lasting, tangible experience for the fans that began at pre-purchase and continued well past the event itself.
And, because opportunities were provided for groups to book restaurants and accommodation through the PURL, additional revenue was gained through hospitality advertising.

