Case Studies

University of Surrey

Explore

Ensuring a high level of applicants is vital in the changing competitive environment of fee based education and The University of Surrey (US) in the UK is no exception. Looking for a way to maximize the number of applicants in the 2006-07 academic year, US turned to Contac's UK partner, dsi.

Inspire

Working with dsi, US created uniquely tailored and targeted information packages for prospective applicants, which helped differentiate the school from other academic institutions. The packages included information about the courses the prospective applicant inquired about, the school's fee structure and accommodation.

Additional information was added depending on the prospect's profile. For example, the section on US being an international school was brought to the front of the package for prospective foreign applicants.

Execute

Not only was the new personalized information package less expensive per piece than previous packages, but US received a staggering 40% uplift in applications over the previous year.